Short Sharp & Shiny

Back to Short Sharp & Shiny Media Centre

"Clients - If You Treat Them Mean They Won't Be That Keen"

Download article here
Clients are the lifeblood of your business so if I ask you this question: do you know what your customers are saying ABOUT you?... Do you know the answer?... Is it good, bad or just plain ugly?... And how do you make sure it is always good? 
 
Improvement, change and involvement from within, a culture of "can do!" Without these, your business and you, run the risk of becoming stagnant and potentially losing your clients. 
 
I am always asking of myself, my clients and indeed my own business: How can we improve the way we do things? 
 
Understand: A key factor is to ensure everyone in the business understands the 5 "w"s - who, why, when, where and what. Once these questions are answered the full picture can be displayed for all to see and to truly recognise the need for change and improvement.
 
Communicate: After understanding the need for change and improvement this has to be communicated. Do all levels of your organisation know where the business is at and where the business needs to be? If not, how can you improve the flow of information? 
 
Attitude: Your attitude plays an important role with a client's perception and how they view you as a professional business person. Liken this to a pair of shoes. They say a lot about a person. If they are shiny and kept clean they will be admired, respected and appreciated by all. Beware an old pair of shoes all tattered and worn shows the lack of care and responsibility. What kind of shoes do you wear? A positive attitude will always attract new business. A negative attitude will only drive people away. 
 
Acceptance: Having a grasp on the reality of the situation and truly identifying the blind spots in the business, gives you both awareness and acknowledgement. These are both fundamental in making good decisions and achieving your goals. To thine own self be true, look in the mirror, be honest with what you see. 
 
Embrace: Welcome change with open arms. Lead by example and view improvements and changes as moving forward and evolving. This makes a good recipe for a successful business. 
 
This all comes down to the importance of identifying and making change happen. I'm not talking about change for change sake, but real business improvement change. Change that your customers will love, that will keep them happy and wanting to deal with you! 
 
Clients are the most important people in the world. And remember this quote by R. Ciarla: "If you don't take care of the customer, someone else will". 
 
 
Until next time, 
 
 
Lisa and the staff at clear decisions